Duftpunkt – more than a display

The Duftpunkt perfume vending machine is a new form of digital out-of-home advertising that combines visual content with a real experience.

Passersby can try perfume for free at the touch of a button, while digital advertising content is displayed on an integrated screen below.

This combination generates significantly more attention than traditional advertising displays – because people stop, actively interact, and remember.

Interaction instead of mere visual contact

Unlike traditional DOOH advertising, the Scent Point vending machine relies on active interaction.

The scent is consciously triggered, not passively perceived. This results in:

• longer stay
• stronger emotional bond
• significantly stronger brand perception

Every interaction is digitally recorded:

We can track when, where and how often the machine is used – a clear advantage over traditional poster or display solutions.

Measurable. Scalable. Flexible.

The fragrance point dispenser is fully digitally connected and enables transparent measurement of usage.

Triggers, time windows and locations can be evaluated and campaigns can be specifically optimized.

Thanks to its modular design, the system can be used flexibly – wherever there is high traffic and people are open to new impressions.

Versatile applications

The scent point dispenser is suitable for, among other things:

• Hotels & Hotel Lobbies
• Trade Fairs & Events
• Retail & Shopping Centers
• Lifestyle and experience locations

Everywhere the machine becomes a mobile perfumery:

A place where new fragrances can be discovered, tried out and experienced – completely without obligation to buy.

New opportunities for perfume brands

Perfume manufacturers and distributors have the opportunity to place their own fragrances directly in the vending machine. This allows for campaigns where:

• the scent can be physically experienced
• The appropriate moving image is playing on the display
• The target group is reached directly at the point of interest.

A combination of scent, moving images and interaction that significantly expands upon classic advertising formats.